3 Retro 'Levi’s Lunar New Year'

The Air Jordan 3 Retro ‘Levi’s Lunar New Year’ reimagines one of the most celebrated silhouettes in sneaker history through the shared heritage of two American icons—Jordan Brand and Levi’s. Crafted to honor the Year of the Horse and the spirit of the Lunar New Year, this premium collaboration blends rugged denim craftsmanship with classic Air Jordan design cues. Drawing from Levi’s deep roots in workwear and Jordan Brand’s legacy of innovation, the sneaker elevates the timeless AJ3 platform with thoughtful materials and culturally resonant storytelling that embodies movement, tradition, and forward momentum.

Overview

The Air Jordan 3 Retro ‘Levi’s Lunar New Year’ features an upper primarily constructed from premium unbleached ecru denim, nodding directly to Levi’s heritage fabrications while offering a textured, lived‑in look that softens over time. Pony hair panels replace the iconic Air Jordan 3 elephant print on the toe and heel, adding tactile depth and a symbolic reference to the Year of the Horse. A jacquard heel tab and red chain‑stitch embroidery reading “Year of the Horse” appear on the interior tongue, weaving Lunar New Year significance directly into the design narrative. Throughout the sneaker, Levi’s signature red tab branding appears on the lateral quarters, while classic Nike Air and Jumpman logos maintain the silhouette’s basketball DNA. Underfoot, a sail midsole with visible Air cushioning and a gum rubber outsole ensure responsive comfort and reliable traction. Co‑branded touches, including a Levi’s hangtag and custom sockliners printed with archival graphics, complete the collaborative execution.

Key Highlights
• Lunar New Year Theme: Designed to celebrate the Year of the Horse with culturally significant embroidery and material transitions that tell a story beyond colorways.
• Premium Denim & Pony Hair Construction: Utilizes unbleached denim and textured pony hair overlays to reinterpret the AJ3 aesthetic through Levi’s heritage craftsmanship.
• Signature Co‑Branding: Features Levi’s red tab branding, Nike Air and Jumpman identities, and co‑branded hangtags for a unified collaborative identity.